Have your split ends developed an unhealthy silicone implant attachment? Follicles not feeling so good without their daily fix of formaldehyde, sorry, keratin treatment? Then allow the Santa Monica salon TheBroot (we don’t quite get the name either, but it’s something to do with getting to the ROOT of your hair’s chemical dependency issues) blend up a custom mask to help you break bad habits and encourage your locks become strong and healthy on their own.
You care about the food you put in your body, right? Okay, so you’ll also care that they also use 100 PERCENT NATURAL ingredients to wean you off the hard stuff. Yes, things like honey, banana, avocado and natural oils. Things you would also want to put in your body.
Once your tresses have been slathered in your chosen mask (as well as custom consultations, there’s also a treatment menu) and wrapped up deli style, they’re heat-treated and rinsed out, before your appointment ends with a blow-out or wet braid or bun.
And here comes the Numinous bit – the salon owners are straight up about the fact that none of the treatments are scientifically proven to work. But isn’t that the point? Less labs, more loving experimentation in the name of nature’s finest.
Samira Asemanfar, the business brains (and glossy brunette locks) behind the venture explains more – and you can scroll on down for a video demo.
WHAT’S YOUR BEST-SELLING TREATMENT AND WHY?
“Reconstructive (mayo, banana, oils and honey) and Soften (avocado, egg, oils and honey) are the most popular treatments. Simply because people love the way their hair feels after!”
WON’T I LEAVE SMELLING LIKE A DELI COUNTER?
“No, you won’t smell. The girls will wash you out thoroughly. Sometimes, you might have a little smell of banana or mayo in your hair. But it won’t be something that lasts long! The next time you wash your hair, it’s completely gone.”
WHAT’S THE ONE PRODUCT IN MY REFRIGERATOR I SHOULD PUT ON MY HAIR RIGHT NOW?
“Banana. Because it has so many great nutrients for the hair and over time it really strengthens and repairs the hair follicles.”
WHAT’S THE WEIRDEST THING YOU’VE EVER PUT IN YOUR HAIR FOR RESEARCH PURPOSES?
“Quinoa as a scalp scrub. It was a mess!”
Right on, sisters. Numi x
TheBroot, 1626 Montana Ave, Santa Monica, CA. Tel: +1 310 230 5317. www.thebroot.com
@TheBroot
